Month: June 2021

How to Work Out Your Cost Per Enquiry From Paid Advertising

How to Work Out Your Cost Per Enquiry From Paid Advertising paid-ads-cost

So often it seems companies throw a dart at the board to ‘determine the cost of paid ads’, as they call it.  We call this a ‘finger in the air’ approach.  They have questions like: “How much do ads on Google cost? How much do ads on Instagram cost?”, when the real question is, how […]

3 Tips for Writing Killer Ad Copy

3 Tips for Writing Killer Ad Copy

Let’s be real about something. Words sell.  It doesn’t matter if your targeting is perfect, your visuals impeccable, and your budget is endless.  If your messaging isn’t driving your customers to take action, your paid ads will fall flat. To write killer ad copy, you need to pique the attention of your audience, gain their […]

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