Month: September 2021

Google ads for accountants: yay or nay?

Google ads for accountants: yay or nay? google-ads-for-accountants

Let’s talk about Google Ads for accountants.  When done right, it’s a fantastic opportunity to show up in front of countless prospects who have now idea who you are. The clearer you are on what industry and what type of business you serve, the easier it will be for your paid ads person or your […]

Here’s why looking at keyword cost doesn’t really help you run better ads

Here’s why looking at keyword cost doesn’t really help you run better ads keyowrd cost - featured image

This is going to be a controversial one, we can feel it, but we stand by our belief that making a decision as to whether you’re going to advertise or not, purely based on keyword cost, it’s a narrow-minded way to approach paid advertising.  Harsh?  Here’s why we totally stand by this.  First, cost per […]

7 things you need to know, do and ask before hiring a paid advertising agency

7 things you need to know, do and ask before hiring a paid advertising agency paid-advertising-agency-list

One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t get conned”.  How do we know that? Because every person sitting across our table (or at other end of our Zoom calls) starts the conversation with the exact same look on their face. A mix […]

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