Day: September 14, 2021

Here’s why looking at keyword cost doesn’t really help you run better ads

Here’s why looking at keyword cost doesn’t really help you run better ads keyowrd cost - featured image

This is going to be a controversial one, we can feel it, but we stand by our belief that making a decision as to whether you’re going to advertise or not, purely based on keyword cost, it’s a narrow-minded way to approach paid advertising.  Harsh?  Here’s why we totally stand by this.  First, cost per […]

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