PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run paid ads for you. The trouble is, they don’t all mean the same thing. In the worst cases you might spend hours or days worth of research only to realise […]
Month: January 2022
Google Ads for accountants: a straightforward guide
Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect your own Google real estate from competitors. But Google Ads are also hard to manage. Full of surprises. Time consuming. Most likely not the most pressing thing […]
How can Google Ads help you advance your business goals?
Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website visits) to your product or service. Here’s a list of things Google Ads can help you with: Increase brand awareness Protect your brand searches from competitors Increase targeted website visits Find people who are in-market […]
What are the three main factors that determine ad quality?
The three factors that determine ad quality for Google Ads are: Relevance of the ad Expected CTR (Click-through rate) Visitor experience on the landing page If you’re just interested in the short answer, you can stop reading now. If instead you’d like to learn in very simple terms what these factors are and why it’s […]
