Month: January 2022

What is a PPC consultant, and are they the hire you’re looking for?

What is a PPC consultant, and are they the hire you’re looking for? ppc consultant

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run paid ads for you.  The trouble is, they don’t all mean the same thing. In the worst cases you might spend hours or days worth of research only to realise […]

Google Ads for accountants: a straightforward guide

Google Ads for accountants: a straightforward guide

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect your own Google real estate from competitors.  But Google Ads are also hard to manage. Full of surprises. Time consuming. Most likely not the most pressing thing […]

How can Google Ads help you advance your business goals?

How can Google Ads help you advance your business goals? how-can-google-ads-help-you-advance-your-business-goals

Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website visits) to your product or service.  Here’s a list of things Google Ads can help you with:  Increase brand awareness  Protect your brand searches from competitors  Increase targeted website visits Find people who are in-market […]

What are the three main factors that determine ad quality?

What are the three main factors that determine ad quality? What-are-the-three-main-factors-that-determine-ad-quality

The three factors that determine ad quality for Google Ads are: Relevance of the ad Expected CTR (Click-through rate) Visitor experience on the landing page If you’re just interested in the short answer, you can stop reading now.  If instead you’d like to learn in very simple terms what these factors are and why it’s […]

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