Silvia Coletto

Silvia Coletto has been geeking out on paid advertising since 2015, and managed a few million in advertising spend across small, medium and big clients across multiple industries ever since. She specialises in B2B and nonprofit digital advertising – she can take on the day to day management of the advertising accounts, consult, train marketing team members, or a mixture of the above. Silvia was born in Italy and moved to the United Kingdom in 2014, where she now lives with her family.

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show. seo vs ppc podcast episode

What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE on things (shocking, I know!) This is exactly what happened last week when I got on the Business Growth Show, hosted by Sam Dunning from Web Choice, to talk about all things Google Ads. Among […]

LinkedIn Advertising: would it work for your business?

LinkedIn Advertising: would it work for your business? linkedin-advertising

Let’s cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is most likely a good fit for you provided you have: a) a clear target customer in mind b) a clear goal c) enough budget.  If you’ve replied ‘yes’ to at least one of the above […]

What is a PPC consultant, and are they the hire you’re looking for?

What is a PPC consultant, and are they the hire you’re looking for? ppc consultant

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run paid ads for you.  The trouble is, they don’t all mean the same thing. In the worst cases you might spend hours or days worth of research only to realise […]

Google Ads for accountants: a straightforward guide

Google Ads for accountants: a straightforward guide

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect your own Google real estate from competitors.  But Google Ads are also hard to manage. Full of surprises. Time consuming. Most likely not the most pressing thing […]

What are the three main factors that determine ad quality?

What are the three main factors that determine ad quality? What-are-the-three-main-factors-that-determine-ad-quality

The three factors that determine ad quality for Google Ads are: Relevance of the ad Expected CTR (Click-through rate) Visitor experience on the landing page If you’re just interested in the short answer, you can stop reading now.  If instead you’d like to learn in very simple terms what these factors are and why it’s […]

2 Google Ads recommendations Google gives so you spend a lot more money

2 Google Ads recommendations Google gives so you spend a lot more money Google Ads recommendations blog cover

So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your Google Ads manager, right?  Maybe you’re the kind of person who wants to receive all the email notifications and the reports, so you can keep an eye on the situation and ask questions if needed.  […]

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

Another day, another opportunity to talk about our favourite topic, paid advertising. This time we’re guests of the Inbound Back Office Podcast, hosted by the wonderful Amy Foley. She’s a Virtual Assistant coach and speaker who helps women achieve their dream of building a Virtual Assistant business and earn unlimited income. Do you believe that […]

10 things you might not know about paid ads (but you definitely should)

10 things you might not know about paid ads (but you definitely should)

Are we ever going to stop talking about digital advertising? Spoiler alert: no, we’re not. In fact, now that the book “Are You Ready For Paid Ads?” is about to launch, it will be impossible to shut us up. So much so, that our founder decided to join Stefan Thomas, bestelling author of “Business Networking […]

Nonprofit grant writer gets 2,000% ROI in 3 months from Google Ads

Nonprofit grant writer gets 2,000% ROI in 3 months from Google Ads nonprofit-grant-writer

A company dedicated to supporting 501c3 nonprofits across the United States with services such as grant writing, fundraising, board training and donor retention among many others, reached out to us looking for a way to grow awareness and interest around their bespoke nonprofit grant writing service.  The challenge  After 25+ years in the nonprofit sector, […]

Google ads for accountants: yay or nay?

Google ads for accountants: yay or nay? google-ads-for-accountants

Let’s talk about Google Ads for accountants.  When done right, it’s a fantastic opportunity to show up in front of countless prospects who have now idea who you are. The clearer you are on what industry and what type of business you serve, the easier it will be for your paid ads person or your […]

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