Silvia Coletto

Silvia Coletto has been geeking out on paid advertising since 2015, and managed a few million in advertising spend across small, medium and big clients across multiple industries ever since. She specialises in B2B and nonprofit digital advertising – she can take on the day to day management of the advertising accounts, consult, train marketing team members, or a mixture of the above. Silvia was born in Italy and moved to the United Kingdom in 2014, where she now lives with her family.

Here’s why looking at keyword cost doesn’t really help you run better ads

Here’s why looking at keyword cost doesn’t really help you run better ads keyowrd cost - featured image

This is going to be a controversial one, we can feel it, but we stand by our belief that making a decision as to whether you’re going to advertise or not, purely based on keyword cost, it’s a narrow-minded way to approach paid advertising.  Harsh?  Here’s why we totally stand by this.  First, cost per […]

7 things you need to know, do and ask before hiring a paid advertising agency

7 things you need to know, do and ask before hiring a paid advertising agency paid-advertising-agency-list

One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t get conned”.  How do we know that? Because every person sitting across our table (or at other end of our Zoom calls) starts the conversation with the exact same look on their face. A mix […]

5 common Google Ads questions we get from clients

5 common Google Ads questions we get from clients google-ads-questions

There are some Google Ads questions every single business employing a Google Ads specialist will ask sooner or later.  Chances are if you worked with us, you’d ask us the same questions too. We know they’re coming our way like we know night will follow day, so we thought, why don’t we just make some […]

How to Work Out Your Cost Per Enquiry From Paid Advertising

How to Work Out Your Cost Per Enquiry From Paid Advertising paid-ads-cost

So often it seems companies throw a dart at the board to ‘determine the cost of paid ads’, as they call it.  We call this a ‘finger in the air’ approach.  They have questions like: “How much do ads on Google cost? How much do ads on Instagram cost?”, when the real question is, how […]

3 Tips for Writing Killer Ad Copy

3 Tips for Writing Killer Ad Copy

Let’s be real about something. Words sell.  It doesn’t matter if your targeting is perfect, your visuals impeccable, and your budget is endless.  If your messaging isn’t driving your customers to take action, your paid ads will fall flat. To write killer ad copy, you need to pique the attention of your audience, gain their […]

Shady Agency Practices Exposed: Businesses Beware!

Shady Agency Practices Exposed: Businesses Beware!

Not all ad agencies are created equal.  Unfortunately, there are a large number of ad agencies out there that are in it for the invoice and not necessarily providing actual results for their clients. Here are some sketchy ad agency practices you should look out for when hiring an ad agency.    They Go Along […]

Don’t Do This To Your Audience — or Your Ad Budget!

Don’t Do This To Your Audience — or Your Ad Budget!

Imagine you’re at the shops and a salesperson comes over to you and says “come to my shop! I have exactly what you need!” But… they don’t know what it is that you need or how any of their products can help you. They just presented you with their offer with no context.  Sound confusing […]

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