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Bonuses
Get Two Exclusive Bonuses with Your Order
Worth £450
Bonus 1
A private 30 minutes coaching session with the author
Bonus 2
Access to a private community with exclusive monthly content
How to Claim Your Bonuses
Order Are You Ready For Paid Ads?, then return to this page to redeem your bonuses via email.
About Are You Ready for Paid Ads?
About
Have you ever thought the goal of paid ads is to sell your product or service – or even worse, a surefire way to turn around a pre-existing sales problem? If so, you’ve been sold a lie.
If you call the marketing shots in your company, or influence them in any way, not understanding how paid advertising fits in the marketing (and business) ecosystem can lead you to make dangerous decisions.
Think about this guide to paid ads success as a long letter from a friend whose only interest is to see you succeed. Once you get the last page, you will have learnt, among many other things:
- How digital advertising works top level - enough to be comfortable talking about goals and objective in management meetings
- How paid advertising is used alongside the entire suite of marketing activities (not as a standalone solution) to support the business goals
- To debunk the ‘paid ads = sales’ myth that is leading to misguided (and dangerous) decisions like pulling the plug on perfectly good advertising campaigns
- Why there is no point in spending any money on pay per click advertising until your website is tracking visitor activity properly
- How to hire a good paid ads agency or an in-house advertising specialist
Meet the Author
Silvia Coletto has been geeking out on paid advertising since 2015, and managed a few million in advertising spend across small, medium and big clients across multiple industries ever since. She specialises in B2B and nonprofit digital advertising – she can take on the day to day management of the advertising accounts, consult, train marketing team members, or a mixture of the above. Silvia was born in Italy and moved to the United Kingdom in 2014, where she now lives with her family.
Book For?
Who is This Book For?
Business Owners & Board Members
Who are not directly involved with paid advertising, but they still wish to learn enough to understand how the digital advertising department contributes to company growth
Marketing Directors
Who want a better understanding of how pay per click advertising fits within the marketing ecosystem, what is realistic to expect from it, and how to hire a good agency, consultant or employee
Anyone
Who is curious about paid advertising and wants a read that is non technical, to the point and easy to understand.
Get Two Exclusive Bonuses with Your Order
Worth £450
Bonus 1
A private 30 minutes coaching session with the author
Bonus 2
Access to a private community with exclusive monthly content
FaQ’s
Frequently Asked Questions
I’m not in the UK. Can I still get the bonuses?
Yes, of course. The bonuses are digital and will be delivered to your email address, so as long as you have an internet connection, you’re all set.
Do I qualify for the bonus if I purchase the eBook?
Absolutely. Just order and then follow the instructions in the How To Claim Your Bonuses section to get the bonuses. You’ll need your receipt number from Amazon.
How do I claim my bonus once I’ve ordered?
Follow the three-step instructions n the How To Claim Your Bonuses section. You’ll need a valid email address and your receipt number. Once you submit your information, you’ll receive a confirmation email, and your bonuses will be emailed to you within 2 business days. Please note all bonus materials are digital—there are no physical products.
When will I receive my bonus, and how will it arrive?
All bonus materials will be delivered via email as soon as we can verify your purchase (this can take up to 2 business days, but it’s usually delivered within the hour). Please add silvia@paidadsschool.com to your address book or trusted sender list so these important notifications arrive in your inbox! Please note all bonus materials are digital—there are no physical products.
