Category: Google Ads

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show. seo vs ppc podcast episode

What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE on things (shocking, I know!) This is exactly what happened last week when I got on the Business Growth Show, hosted by Sam Dunning from Web Choice, to talk about all things Google Ads. Among […]

Google Ads for accountants: a straightforward guide

Google Ads for accountants: a straightforward guide

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect your own Google real estate from competitors.  But Google Ads are also hard to manage. Full of surprises. Time consuming. Most likely not the most pressing thing […]

How can Google Ads help you advance your business goals?

How can Google Ads help you advance your business goals? how-can-google-ads-help-you-advance-your-business-goals

Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website visits) to your product or service.  Here’s a list of things Google Ads can help you with:  Increase brand awareness  Protect your brand searches from competitors  Increase targeted website visits Find people who are in-market […]

What are the three main factors that determine ad quality?

What are the three main factors that determine ad quality? What-are-the-three-main-factors-that-determine-ad-quality

The three factors that determine ad quality for Google Ads are: Relevance of the ad Expected CTR (Click-through rate) Visitor experience on the landing page If you’re just interested in the short answer, you can stop reading now.  If instead you’d like to learn in very simple terms what these factors are and why it’s […]

2 Google Ads recommendations Google gives so you spend a lot more money

2 Google Ads recommendations Google gives so you spend a lot more money Google Ads recommendations blog cover

So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your Google Ads manager, right?  Maybe you’re the kind of person who wants to receive all the email notifications and the reports, so you can keep an eye on the situation and ask questions if needed.  […]

Google ads for accountants: yay or nay?

Google ads for accountants: yay or nay? google-ads-for-accountants

Let’s talk about Google Ads for accountants.  When done right, it’s a fantastic opportunity to show up in front of countless prospects who have now idea who you are. The clearer you are on what industry and what type of business you serve, the easier it will be for your paid ads person or your […]

Here’s why looking at keyword cost doesn’t really help you run better ads

Here’s why looking at keyword cost doesn’t really help you run better ads keyowrd cost - featured image

This is going to be a controversial one, we can feel it, but we stand by our belief that making a decision as to whether you’re going to advertise or not, purely based on keyword cost, it’s a narrow-minded way to approach paid advertising.  Harsh?  Here’s why we totally stand by this.  First, cost per […]

5 common Google Ads questions we get from clients

5 common Google Ads questions we get from clients google-ads-questions

There are some Google Ads questions every single business employing a Google Ads specialist will ask sooner or later.  Chances are if you worked with us, you’d ask us the same questions too. We know they’re coming our way like we know night will follow day, so we thought, why don’t we just make some […]

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