Category: Paid Ads Management

What is a PPC consultant, and are they the hire you’re looking for?

What is a PPC consultant, and are they the hire you’re looking for? ppc consultant

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run paid ads for you.  The trouble is, they don’t all mean the same thing. In the worst cases you might spend hours or days worth of research only to realise […]

Google Ads for accountants: a straightforward guide

Google Ads for accountants: a straightforward guide

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect your own Google real estate from competitors.  But Google Ads are also hard to manage. Full of surprises. Time consuming. Most likely not the most pressing thing […]

2 Google Ads recommendations Google gives so you spend a lot more money

2 Google Ads recommendations Google gives so you spend a lot more money Google Ads recommendations blog cover

So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your Google Ads manager, right?  Maybe you’re the kind of person who wants to receive all the email notifications and the reports, so you can keep an eye on the situation and ask questions if needed.  […]

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

Another day, another opportunity to talk about our favourite topic, paid advertising. This time we’re guests of the Inbound Back Office Podcast, hosted by the wonderful Amy Foley. She’s a Virtual Assistant coach and speaker who helps women achieve their dream of building a Virtual Assistant business and earn unlimited income. Do you believe that […]

10 things you might not know about paid ads (but you definitely should)

10 things you might not know about paid ads (but you definitely should)

Are we ever going to stop talking about digital advertising? Spoiler alert: no, we’re not. In fact, now that the book “Are You Ready For Paid Ads?” is about to launch, it will be impossible to shut us up. So much so, that our founder decided to join Stefan Thomas, bestelling author of “Business Networking […]

7 things you need to know, do and ask before hiring a paid advertising agency

7 things you need to know, do and ask before hiring a paid advertising agency paid-advertising-agency-list

One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t get conned”.  How do we know that? Because every person sitting across our table (or at other end of our Zoom calls) starts the conversation with the exact same look on their face. A mix […]

How to Work Out Your Cost Per Enquiry From Paid Advertising

How to Work Out Your Cost Per Enquiry From Paid Advertising paid-ads-cost

So often it seems companies throw a dart at the board to ‘determine the cost of paid ads’, as they call it.  We call this a ‘finger in the air’ approach.  They have questions like: “How much do ads on Google cost? How much do ads on Instagram cost?”, when the real question is, how […]

Shady Agency Practices Exposed: Businesses Beware!

Shady Agency Practices Exposed: Businesses Beware!

Not all ad agencies are created equal.  Unfortunately, there are a large number of ad agencies out there that are in it for the invoice and not necessarily providing actual results for their clients. Here are some sketchy ad agency practices you should look out for when hiring an ad agency.    They Go Along […]

Don’t Do This To Your Audience — or Your Ad Budget!

Don’t Do This To Your Audience — or Your Ad Budget!

Imagine you’re at the shops and a salesperson comes over to you and says “come to my shop! I have exactly what you need!” But… they don’t know what it is that you need or how any of their products can help you. They just presented you with their offer with no context.  Sound confusing […]

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