Google Ads Management 

In my case, I recommend to start with £1,000 a month in the testing phase, which usually lasts 2 to 3 months, and go from there. 

If you’ve never run Google Ads before, it’s impossible to predict. Best practices say it takes 2-3 months of consistent advertising to test, find out what campaigns and ads are working, gather all the data, and then use it to predict what results you’re going to get moving forward. Of course, the more you spend initially, the shorter this ‘fact finding’ phase lasts — but I know not everybody has big budgets to spend!

I like to keep it simple and low cost for you by scheduling automated reports on the first of every month to your inbox. We agree on the metrics that are important to you before I start advertising, and I set up the reporting accordingly.

Metrics and goals discussions are part of the initial discovery process. The discovery process touches on many areas of business, including previous and current marketing, sales process, conversion to sale data, online presence, conversion tracking, and more, precisely to help me identify what metrics and goals are the most important to you. I won’t start advertising until I understand and agree what metrics are the most important to you. Constant communication will then help me adjust the metrics if your business goals change.

I have a set process we go through on a monthly basis to optimise all my clients’ accounts. At a very basic level, optimisation includes: new campaign creation; new ads creation; ad copy refresh; a/b copy testing; search terms reports; negative keywords review; URL reviews; UTM tracking reviews; and more.

At the very least once a month when we go over the activity for the month, but I like to proactively get in touch whenever I have something new to tell you – a new campaign goes live; new ads added to the account; a test we’re running; a new lowest cost per click; and similar types of good news. How depends on your preference, most clients tend to use Whatsapp these days. 

No. 

Yes. Link to my certification can be found on my LinkedIn profile.