So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your Google Ads manager, right?
Maybe you’re the kind of person who wants to receive all the email notifications and the reports, so you can keep an eye on the situation and ask questions if needed.
Maybe once a week you even like to log into the account and have a quick look around to see what’s going on.
And then two Google Ads recommendations catch your attention:
Panic at the disco ensues.
Pinky promise though, there is no reason to reenact Spongebob and Patrick’s panicked run right here. What you’re seeing is Google subtly trying to get you to spend more money. Which, let’s be honest, it’s their job, so let’s not hold it against them.
Here’s what you need to know about these two Google Ads recommendations before you make any hasty decisions.
That red alert there simply means your campaign could spend a lot more money than it currently does. They even have that tiny graph icon that shows you how many more clicks you will get by increasing the budget.
Makes sense to spend more, right?
Hold your horses.
There are always more factors to take into consideration, like:
If the answer to any of the above is no, ignore the status column. Don’t get tempted into doing something against your best interest!
In recent years, Google introduced a column called Optimisation Score, linked to a tab called Recommendations. The whole point of this is for Google to suggest improvements to some of your campaigns, based on what they’re seeing in your account.
You’re forgiven for thinking it’s nice of Google to help you out like that.
There are some pretty huge pitfalls you have to be aware of before, again, you start approving their recommendations.
Now we’ve got this out of the way, let’s look at the most likely recommendations you will see and what they really mean.