Blog

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

Silvia Coletto / April 5, 2022

What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE...

LinkedIn Ads

LinkedIn Advertising: would it work for your business?

Silvia Coletto / February 9, 2022 / 1 Reply

Let's cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is...

Paid Ads Management

What is a PPC consultant, and are they the hire you’re looking for?

Silvia Coletto / January 31, 2022

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking...

Google Ads Paid Ads Management

Google Ads for accountants: a straightforward guide

Silvia Coletto / January 25, 2022

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find...

Google Ads

How can Google Ads help you advance your business goals?

admin / January 17, 2022

Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website...

Google Ads

What are the three main factors that determine ad quality?

Silvia Coletto / January 13, 2022 / 1 Reply

The three factors that determine ad quality for Google Ads are: Relevance of the adExpected CTR (Click-through rate)Visitor experience on...

Google Ads Paid Ads Management

2 Google Ads recommendations Google gives so you spend a lot more money

Silvia Coletto / December 5, 2021 / 1 Reply

So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your...

Paid Ads Management

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

Silvia Coletto / November 12, 2021 / 1 Reply

Another day, another opportunity to talk about our favourite topic, paid advertising. This time we're guests of the Inbound Back...

Paid Ads Management

10 things you might not know about paid ads (but you definitely should)

Silvia Coletto / October 29, 2021 / 1 Reply

Are we ever going to stop talking about digital advertising? Spoiler alert: no, we're not. In fact, now that the...

Case Study Nonprofit

Nonprofit grant writer gets 2,000% ROI in 3 months from Google Ads

Silvia Coletto / October 6, 2021 / 1 Reply

A company dedicated to supporting 501c3 nonprofits across the United States with services such as grant writing, fundraising, board training...

Google Ads

Google ads for accountants: yay or nay?

Silvia Coletto / September 20, 2021 / 3 Replies

Let’s talk about Google Ads for accountants. When done right, it’s a fantastic opportunity to show up in front of...

Google Ads

Here’s why looking at keyword cost doesn’t really help you run better ads

Silvia Coletto / September 14, 2021

This is going to be a controversial one, we can feel it, but we stand by our belief that making...

Paid Ads Management

7 things you need to know, do and ask before hiring a paid advertising agency

Silvia Coletto / September 7, 2021

One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t...

Paid Ads Management

Are paid ads worth it?

Silvia Coletto / August 31, 2021

Are paid ads worth it? Gazillion dollar question right here! If you’re thinking the answer is it depends… … you’re...

Google Ads

5 common Google Ads questions we get from clients

Silvia Coletto / August 24, 2021

There are some Google Ads questions every single business employing a Google Ads specialist will ask sooner or later. Chances...

Google Ads Nonprofit

Is the Google Ads Grant worth it?

Silvia Coletto / August 23, 2021

We do love a good old speaking gig, so we jumped at the chance of having our Founder Silvia Coletto...

Paid Ads Management

How to Work Out Your Cost Per Enquiry From Paid Advertising

Silvia Coletto / June 16, 2021

So often it seems companies throw a dart at the board to 'determine the cost of paid ads', as they...

Uncategorized

3 Tips for Writing Killer Ad Copy

Silvia Coletto / June 1, 2021

Let’s be real about something. Words sell. It doesn’t matter if your targeting is perfect, your visuals impeccable, and your...

Paid Ads Management

Shady Agency Practices Exposed: Businesses Beware!

Silvia Coletto / May 20, 2021

Not all ad agencies are created equal. Unfortunately, there are a large number of ad agencies out there that are...

Paid Ads Management

Don’t Do This To Your Audience — or Your Ad Budget!

Silvia Coletto / May 20, 2021

Imagine you’re at the shops and a salesperson comes over to you and says “come to my shop! I have...

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE on things (shocking, I know!) This is exactly what happened ...

LinkedIn Advertising: would it work for your business?

Let’s cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is most likely a good fit for you provided you have: ...

What is a PPC consultant, and are they the hire you’re looking for?

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run paid ads for you. The ...

Google Ads for accountants: a straightforward guide

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect your own ...

How can Google Ads help you advance your business goals?

Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website visits) to your product or service. Here’s a list of ...

What are the three main factors that determine ad quality?

The three factors that determine ad quality for Google Ads are: Relevance of the ad Expected CTR (Click-through rate) Visitor experience on the landing page If you’re just interested in ...

Blog

Blog

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

LinkedIn Advertising: would it work for your business?

What is a PPC consultant, and are they the hire you’re looking for?

Google Ads for accountants: a straightforward guide

How can Google Ads help you advance your business goals?

What are the three main factors that determine ad quality?

2 Google Ads recommendations Google gives so you spend a lot more money

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

10 things you might not know about paid ads (but you definitely should)

Nonprofit grant writer gets 2,000% ROI in 3 months from Google Ads

Google ads for accountants: yay or nay?

Here’s why looking at keyword cost doesn’t really help you run better ads

7 things you need to know, do and ask before hiring a paid advertising agency

Are paid ads worth it?

5 common Google Ads questions we get from clients

Is the Google Ads Grant worth it?

How to Work Out Your Cost Per Enquiry From Paid Advertising

3 Tips for Writing Killer Ad Copy

Shady Agency Practices Exposed: Businesses Beware!

Don’t Do This To Your Audience — or Your Ad Budget!

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What We’ve Been Talking About

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

LinkedIn Advertising: would it work for your business?

What is a PPC consultant, and are they the hire you’re looking for?

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