Blog

Blog

Google Ads

SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.

What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE...
Read More
LinkedIn Ads

LinkedIn Advertising: would it work for your business?

Let's cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is...
Read More
Paid Ads Management

What is a PPC consultant, and are they the hire you’re looking for?

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking...
Read More
Google Ads Paid Ads Management

Google Ads for accountants: a straightforward guide

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find...
Read More
Google Ads

How can Google Ads help you advance your business goals?

Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website...
Read More
Google Ads

What are the three main factors that determine ad quality?

The three factors that determine ad quality for Google Ads are: Relevance of the adExpected CTR (Click-through rate)Visitor experience on...
Read More
Google Ads Paid Ads Management

2 Google Ads recommendations Google gives so you spend a lot more money

So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your...
Read More
Paid Ads Management

15 Signs You’re Not Ready To Run Paid Ads (Yet!)

Another day, another opportunity to talk about our favourite topic, paid advertising. This time we're guests of the Inbound Back...
Read More
Paid Ads Management

10 things you might not know about paid ads (but you definitely should)

Are we ever going to stop talking about digital advertising? Spoiler alert: no, we're not. In fact, now that the...
Read More
Case Study Nonprofit

Nonprofit grant writer gets 2,000% ROI in 3 months from Google Ads

A company dedicated to supporting 501c3 nonprofits across the United States with services such as grant writing, fundraising, board training...
Read More
Google Ads

Google ads for accountants: yay or nay?

Let’s talk about Google Ads for accountants.  When done right, it’s a fantastic opportunity to show up in front of...
Read More
Google Ads

Here’s why looking at keyword cost doesn’t really help you run better ads

This is going to be a controversial one, we can feel it, but we stand by our belief that making...
Read More
Paid Ads Management

7 things you need to know, do and ask before hiring a paid advertising agency

One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t...
Read More
Paid Ads Management

Are paid ads worth it?

Are paid ads worth it? Gazillion dollar question right here!  If you’re thinking the answer is it depends…  … you’re...
Read More
Google Ads

5 common Google Ads questions we get from clients

There are some Google Ads questions every single business employing a Google Ads specialist will ask sooner or later.  Chances...
Read More
Google Ads Nonprofit

Is the Google Ads Grant worth it?

We do love a good old speaking gig, so we jumped at the chance of having our Founder Silvia Coletto...
Read More
Paid Ads Management

How to Work Out Your Cost Per Enquiry From Paid Advertising

So often it seems companies throw a dart at the board to 'determine the cost of paid ads', as they...
Read More
Uncategorized

3 Tips for Writing Killer Ad Copy

Let’s be real about something. Words sell.  It doesn’t matter if your targeting is perfect, your visuals impeccable, and your...
Read More
Paid Ads Management

Shady Agency Practices Exposed: Businesses Beware!

Not all ad agencies are created equal.  Unfortunately, there are a large number of ad agencies out there that are...
Read More
Paid Ads Management

Don’t Do This To Your Audience — or Your Ad Budget!

Imagine you’re at the shops and a salesperson comes over to you and says “come to my shop! I have...
Read More

Latest Blog

What We’ve Been Talking About

get a quote

we'd love to hear your project requirements