Blog
Blog
SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.
Silvia Coletto
/ April 5, 2022
What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE...
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LinkedIn Advertising: would it work for your business?
Let's cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is...
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What is a PPC consultant, and are they the hire you’re looking for?
Silvia Coletto
/ January 31, 2022
PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking...
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Google Ads for accountants: a straightforward guide
Silvia Coletto
/ January 25, 2022
Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find...
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How can Google Ads help you advance your business goals?
admin
/ January 17, 2022
Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website...
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What are the three main factors that determine ad quality?
The three factors that determine ad quality for Google Ads are: Relevance of the adExpected CTR (Click-through rate)Visitor experience on...
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2 Google Ads recommendations Google gives so you spend a lot more money
So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your...
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15 Signs You’re Not Ready To Run Paid Ads (Yet!)
Another day, another opportunity to talk about our favourite topic, paid advertising. This time we're guests of the Inbound Back...
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10 things you might not know about paid ads (but you definitely should)
Are we ever going to stop talking about digital advertising? Spoiler alert: no, we're not. In fact, now that the...
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Nonprofit grant writer gets 2,000% ROI in 3 months from Google Ads
A company dedicated to supporting 501c3 nonprofits across the United States with services such as grant writing, fundraising, board training...
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Google ads for accountants: yay or nay?
Let’s talk about Google Ads for accountants. When done right, it’s a fantastic opportunity to show up in front of...
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Here’s why looking at keyword cost doesn’t really help you run better ads
Silvia Coletto
/ September 14, 2021
This is going to be a controversial one, we can feel it, but we stand by our belief that making...
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7 things you need to know, do and ask before hiring a paid advertising agency
Silvia Coletto
/ September 7, 2021
One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t...
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Are paid ads worth it?
Silvia Coletto
/ August 31, 2021
Are paid ads worth it? Gazillion dollar question right here! If you’re thinking the answer is it depends… … you’re...
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5 common Google Ads questions we get from clients
Silvia Coletto
/ August 24, 2021
There are some Google Ads questions every single business employing a Google Ads specialist will ask sooner or later. Chances...
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Is the Google Ads Grant worth it?
Silvia Coletto
/ August 23, 2021
We do love a good old speaking gig, so we jumped at the chance of having our Founder Silvia Coletto...
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How to Work Out Your Cost Per Enquiry From Paid Advertising
Silvia Coletto
/ June 16, 2021
So often it seems companies throw a dart at the board to 'determine the cost of paid ads', as they...
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3 Tips for Writing Killer Ad Copy
Silvia Coletto
/ June 1, 2021
Let’s be real about something. Words sell. It doesn’t matter if your targeting is perfect, your visuals impeccable, and your...
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Shady Agency Practices Exposed: Businesses Beware!
Silvia Coletto
/ May 20, 2021
Not all ad agencies are created equal. Unfortunately, there are a large number of ad agencies out there that are...
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Don’t Do This To Your Audience — or Your Ad Budget!
Silvia Coletto
/ May 20, 2021
Imagine you’re at the shops and a salesperson comes over to you and says “come to my shop! I have...
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Latest Blog
What We’ve Been Talking About
SEO vs PPC, which one is best? This and lots more in my guest appearance on the Business Growth Show.
Silvia Coletto
April 5, 2022
What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE on things (shocking, I know!)
LinkedIn Advertising: would it work for your business?
Silvia Coletto
February 9, 2022
Let’s cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is most likely a good fit
What is a PPC consultant, and are they the hire you’re looking for?
Silvia Coletto
January 31, 2022
PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run