Google Ads and digital marketing blogs

What happens when a smart SEO specialist and a smart PPC specialist come together for a marketing podcast? They AGREE on things (shocking, I know!) This is exactly...

Let’s cut straight to the chase for the people in a hurry. If you’re a B2B company, LinkedIn Advertising is most likely a good fit for you provided you...

PPC consultant is only one of a barrage of different terms that seem to be used interchangeably when you’re looking for someone who can run paid ads for...

Google Ads for accountants isn’t a nice to have anymore, it’s a must if you want not only to find more business, but perhaps equally as important, protect...

Google Ads can help you advance your business goals by bringing the highest quality, highest intent eyeballs (otherwise called website visits) to your product or...

The three factors that determine ad quality for Google Ads are: Relevance of the ad Expected CTR (Click-through rate) Visitor experience on the landing...

So you’re managing your own Google Ads account, or at least want to be actively involved and learn from your Google Ads manager , right?  Maybe...

Another day, another opportunity to talk about our favourite topic, paid advertising. This time we’re guests of the Inbound Back Office Podcast , hosted by...

Are we ever going to stop talking about digital advertising? Spoiler alert: no, we’re not. In fact, now that the book “Are You Ready For Paid...

A company dedicated to supporting 501c3 nonprofits across the United States with services such as grant writing, fundraising, board training and donor retention among...

Let’s talk about Google Ads for accountants.  When done right, it’s a fantastic opportunity to show up in front of countless prospects who have...

This is going to be a controversial one, we can feel it, but we stand by our belief that making a decision as to whether you’re going to advertise or not,...

One of the biggest fears of every business looking to hire a paid advertising agency is “I hope I don’t get conned”.  How do we know that?...

Are paid ads worth it? Gazillion dollar question right here!  If you’re thinking the answer is it depends…  … you’re...

There are some Google Ads questions every single business employing a Google Ads specialist will ask sooner or later.  Chances are if you worked with us,...

We do love a good old speaking gig, so we jumped at the chance of having our Founder Silvia Coletto speak on the Nonprofit Problem Solver podcast about all things...

So often it seems companies throw a dart at the board to ‘determine the cost of paid ads’, as they call it.  We call this a ‘finger in...

Let’s be real about something. Words sell.  It doesn’t matter if your targeting is perfect, your visuals impeccable, and your budget is...

Imagine you’re at the shops and a salesperson comes over to you and says “come to my shop! I have exactly what you need!” But… they...

Not all ad agencies are created equal.  Unfortunately, there are a large number of ad agencies out there that are in it for the invoice and not necessarily...